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New and Used Chris Craft Boats for sale Chris Craft Boats Dealer List Chris-Craft Boat Owners Associations and Owner Groups Chris-Craft Boats & Yachts: The current incarnation of a Chris-Craft Boat is a blend of the best in classic design, distinctive styling and superb naval engineering focused on producing truly seaworthy boats. Chris-Craft Yacht’s dedication to craftsmanship and quality totally differentiates its boats from others and represents the company's enduring devotion to its proud past. America's best naval architects, designers, boat builders and furniture makers are committed to continuous new product development and technology and maintaining Chris-Craft Boats and Yachts as America's only premium boat brand. The Chris-Craft Boat legend is more than the story of a man or a company or even of boats. It is a story of how dramatic changes in American society, economy, and technology came together to change our leisure time habits forever. Americans fell in love with Chris-Craft Boats and Yachts due to their rakish style and breathtaking speed, their supurb craftsmanship and, most of all, their promise of the great American dream. The story of Chris-Craft Yachts tells us much about the rapidly changing American culture of the 1920s and 1930s. Christopher Columbus Smith the founder of Chris-Craft, rose from humble beginnings to build an amazingly successful company and create a new industry in the process. Smith understood his market which consisted of a growing middle class with an increasing disposable income and a strong desire to move up in society. He applied new methods of mass production to the ancient craft of boat building, and used advertising to tantalize Americans with his promise. Perhaps most importantly, he constantly pushed for technological advances that would make his boats and yachts better, faster, but always affordable.
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