Hunter Marine continues its aggressive introduction of new boats with the release of the ALL NEW 31 - a comfortable, speedy, mid-size cruiser that takes advantage of all the latest advances in sailing components and technologies.

The 31 replaces the popular 306 in the Hunter product line. The Hunter design team, led by Glenn Henderson, developed a totally new boat from the hull up, and took advantage of all the newest "marinized" components such as water heaters, AC units, inverters and refrigeration systems. These smaller, stronger and lighter parts helped engineers build a "comfort cruiser that goes fast."

"We found the ideal position for weight balance and access for all the 31's new advanced components to create a better center of buoyancy," said Henderson. "The result is a boat that is forgiving, well-rounded and has exceptional performance."

Hunter also tapped comments and suggestions from its customers, with feedback from the new on-line Customer Service Survey system that registers customer reviews and comments about specific models, as well as Hunter's overall service.

"Many of the things our customers requested have been built into the new 31," said John Peterson, director of sales and marketing for Hunter Marine. "We are very customer-focused at Hunter and feel its one of the key reasons our boats have such great appeal and do so well in the market."

Ergonomics and function were also carefully considered during the 31's design phase. Design engineers constructed a full-size mock-up of the interior and deck for analyzing functionality and user comfort during extensive operational and livability testing. Adjustments, sometimes only fractions of inches, were made to hardware, doors and bulkheads to achieve maximum usability and comfort.

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